Revising My 2012 Goals With SMART Goal Setting

Funny story. When I wrote my post on setting your goals back in January, it looked like we were about to sell our gluten free site. The buyers made us a nice offer, we accepted it… and then things fell apart.

So today we’re taking a break from my series on how to sell a product to allow me to take another look at my goals for the year and decide if any need to be revised. I made the goals originally under the assumption that we weren’t going to be working on our GF site any more. So now that we are working on the GF site (got some big projects going too, woot!) I won’t be able to focus 100% of my time on The Ebook Ebook.

As I said previously, the goal setting method I use is S.M.A.R.T. Goals: Specific, Measurable, Attainable, Relevant, and Timed.

Here are the goals I had set for 2012 along with some comments from today:

*** Business Goals ***

Start one new website by February 15, 2012 – This website is going to be a companion to The Ebook Ebook, where I’ll show you exactly how I go about doing the things that I describe in my book. I wanted to have this up and going before I release the book, but it’s proving to be a distraction right now. So I’m going to aim to launch this site publicly when I launch the book, which will allow me to focus my time on writing.

Release The Ebook Ebook by midnight on April 30, 2012 – It’s possible I could still hit that deadline, but not likely. I’m going to move the date back one month: May 31, 2012.

Sell 2,500 copies by December 31, 2012 – Still shooting for this one.

Make $50,000 from all online sources by December 31, 2012 (All sources except our gluten free site.) – This needs to be revised in light of the fact that we still own the GF site. Instead of making this a total goal, I’m going to change it to a monthly income goal: $25,000 per month by Dec 31, 2012.

*** Personal Goals ***

Visit 15 US States by Dec 31, 2012. (My family is currently traveling around the US in an RV, and right now we’re in Texas and heading west.) – We’re now in Las Vegas, NV and up to 8 states. Hitting 15 is definitely doable. We’re currently planning on spending some time in California, and then we’ll either head north into Oregon/Washington or head back east.

Take a cruise (or similar vacation) by December 31, 2012. (And by vacation, I mean we either leave our kids with the grandparents or we take a babysitter along with us.) – Definitely still shooting for this one. It will happen this year, just don’t know when yet.

5 Responses to “Revising My 2012 Goals With SMART Goal Setting”

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  1. Jeff says:

    Good goals. How much is your GF site bringing in per month?

    My problem is that I have several blogs with 20 or so posts each (I tend to give up around that mark) and can’t seem to monetize them well. I can never seem to get traffic above 50 uniques per day before I give up. I know I have potential to do good, I just fail at traffic…

    • John says:

      Jeff – Our GF site is between 5 to 10K per month. I haven’t looked at the exact amount in several months.

      As far as your websites go, it sounds like you’re working in niches that you don’t really care about. Is there a niche that you really enjoy that you think you would stick with for longer? Also, don’t worry about monetization until you have some traffic. If you can get search traffic up to 500/day, then there’s going to be some way to effectively monetize that site.

      • Jeff says:

        Well that’s the thing, I start out interested in the niches and I do care about them, but after a couple of months of writing good posts and yet having Google give me no love and instead rank crappy spammy affiliate sites above mine, I tend to lose motivation to continue.

        Is it important to get a lot of posts up before seeing good traffic? Is there some sort of ‘snowball’ affect that takes place after a certain number of posts?

        I just hate how Google makes backlinks everything allowing loser black hatters to always win…

  2. Jeff says:

    In non-related news… where do you get your banners/artwork created? They are really great!

    • John says:

      Belinda Pepper did all the graphics on the site for me. She’s fantastic. She’s got a new website that’s in the works, but I think you can get in touch with her at design (at) anumie (dot) com.